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Subsidies

Beneficiary Mexmo sp. o.o. implements the project entitled:

"Participation in international economic events as an opportunity to internationalize the Company and enter the MEXMO offer on the German and Cuban market" under the Regional Operational Program - Lubuskie 2020,

Measure 1.4. Promotion of the region and internationalization of the SME sector, Sub-measure 1.4.1. Promotion of the region and internationalization of the SME sector - projects implemented outside the ITI formula.

 

Goals and planned effects of the project:

The subject of the project is the internationalization of MEXMO Sp. z o.o. being a microenterprise and geographical expansion under sub-measure 1.4.1 - type II of the project. The undertaking implements the sub-measure goal, ie the increased level of foreign trade in the SME sector, as it includes the development and improvement of the competitiveness of the MEXMO company and brand as a result of geographical expansion into new, foreign target markets. As part of the project, the offer of the MEXMO brand is planned (with colored cosmetics, accessories and make-up services), which was created as part of R & D, on the German and Cuban markets, which are extremely promising markets for the cosmetics industry.

The project includes 5 stages, within which the following tasks will be undertaken:

Participation in a foreign trade fair and exhibition event as an exhibitor - Beauty Dusseldorf fair (March / April 2017).

Participation in the national fair and exhibition event as an exhibitor - BeautyVISION Poznań fair (April 2017).

Organization and participation in the economic mission abroad - Cuba (May 2017).

Participation in the national fair and exhibition event as an exhibitor - BEAUTY FAIR KATOWICE (September 2017).

Participation in a foreign trade fair and exhibition event as an exhibitor - Beauty Forum Munich (October 2017).

The implementation of the project results directly from justified needs, including the need to undertake actions determining the development and improvement of competitiveness. To this end, it is necessary to participate in international economic events (in Europe and beyond), which will enable the MEXMO brand to be promoted, establishing contacts with potential partners and gaining a wide range of contractors in target markets, including target audiences. Ultimately, these activities will improve the competitiveness of the Company and the entire region, as well as their image on an international scale.

 

 

 

The value of the project: PLN 578,871.81

Contribution of European Funds: PLN 367 776.41

Project implemented in the period January 1, 2016 - December 31, 2017.

More information about the project can be obtained from Grzegorz Pietrowski (tel. 502 793 377).